Young's Communications

How Will the (Defeated) Jobs Bill & the (Passed) Chinese Currency Bill Impact Connecticut Manufacturers?

2011-10-12T09:49:00.000-07:00

On Tuesday, two very controversial bills, President Obama's jobs bill and the Chinese currency bill were voted on by congress...
By a vote of 63-35, the Senate passed the Currency Exchange Rate Oversight Act, which allows sanctions against China if the U. S. Treasury Department finds China is undervaluing its currency. Later Tuesday night, President Obama's $447-billion jobs was defeated by the senate. One of the more popular items in this bill is a further payroll tax cut. Remember, last year, congress reduced the Social Security payroll tax rate paid by employees to 4.2 percent, from 6.2 percent. Under this proposal, workers would pay 3.1 percent next year. Democratic leaders are now looking into dividing this bill into specific pieces that have wide enough support for approval.

So what does all this mean for Connecticut? To find out, we called Connecticut Business & Industry Association economist, Pete Gioa. The following is a synopsis of our conversation.

While the President's Jobs bill proposed moderate to good ideas such as tax credits, payroll tax holidays the problem was how to go about paying for them. Any tax increase at this period of time in our economy would not be a positive move. Furthermore, the new regulations on businesses promulgated by this administration are only hampering job creation. Congress needs to take a time-out on new regulations on businesses and do some cost-benefit analyses before they impose any additional regulations. New regulations are only adding to business uncertainty. Business unsure about their return on investment for investments made, will be more hesitant when it comes to job creation. It is critical that Democrats and Republicans improve business confidence. In Connecticut, the governor has been working hard to bring together Republicans and Democrats to help business build jobs. Unfortunately, this is not the case with the President and the Congress. So, it's a positive development for Connecticut overall that this bill failed.

When it comes to the Chinese currency, the highly valued yuan is causing issues and is not a healthy situation for the U S. However, this is not the time to start a trade war with China. China is the fastest growing trade partner for exports from the U. S. and Connecticut. Serious discussion on how to deal with the yuan needs to occur, but if the recent actions of Congress place us into a trade war it will not give us any competitive advantage with China. There are probably better ways for dealing with balancing the yuan vs dollar that should be looked into. So, perhaps, this one should have failed as well.

Only time will tell if portions of President Obama's jobs bill will see the light of day and if the currency bill results in a trade war. One thing is certain, until congress and this administration can bolster business confidence and reduce regulation, the economy will lag, and, unfortunately, so will Connecticut manufacturers!

We Asked, And They Told Us: "Just Keep Printing!"

2011-10-05T09:43:00.000-07:00

We recently asked our clients to complete a five question survey on services we could provide to help them in their business. In a nutshell, they told us to not focus on ancillary offerings we had been considering, and "Just Keep Printing!"

To our surprise, the top two "Very Important" and "Most Important" responses from our survey were: digital printing and large-format printing, the only two pure-printing options given. In fact, in order of importance (greatest to least) our clients rated the services offered in the survey as follows:

Upgrade digital capability: Offset-quality digital print on a broad range of papers and synthetic stocks.
Enhanced large format printing capabilities: provide 24-hour turnaround on banners, signs, and trade show displays.
Enhanced client interface: 24/7 e-commerce printing, featuring automated file preflighting, so that work can be submitted and prooffed online in minutes. True Web-to-Print from a printer with local presence.
One-stop direct marketing: ability to execute complex direct marketing campaigns featuring personalized URL's (PURLs), QR codes, etc. True closed-loop marketing integrated across mail, PC, and hand-held device. In house video production, web design, and programming.
Computer networking and repair: managed IT services, computer and handheld device repair, network installation and service, phone system installation. Offered through a nationwide computer service franchise.

The third most popular response was: client interface. While this doesn't change our output, it would make it much easier for many of our clients to submit files, make edits and change file attributes faster (and cheaper too). We were expecting this to be the number one answer.

The two least attractive service enhancements were marketing and technology, which are both semi-synergistic with printing and are, in many cases, purchased by the same individual who purchases print. But, our clients clearly don't visualize us in these sectors. Lesson learned!

Some of the other free-form comments we got were related to our die-cutting services, shipping/fulfillment services, "green" offerings, "great" customer service, and turnaround time. And, we need to give honorable mention to a potential new service offering recommended by a long-time client was: "Remote shiatsu. Medium rare. Jack and Coke." Now there's a thinking man!

Would you agree with these responses? Post a comment if you think differently or would like to share your opinion.

Moving Planet Day

2011-09-21T09:33:00.000-07:00

Saturday, September 24, 2011 is Moving Planet Day.

Moving Planet Day is a world wide event where millions will be taking part in and being part of the voice responding to climate change. Participants are encouraged to wear BLUE for our blue planet. It is a day when people are encouraged to leave their cars at home and to walk, bike, and/or skate instead. The City of Middletown is actively participating in Moving Planet Day and has several events planned.

At Young's Printing we strive to be good stewards of the earth as well! We use eco-friendly printing practices and offer several environmentally friendly paper choices. Consider being a little greener on your next printing project. We have many options and the quality is superb.

Crop Walk September 25th

2011-09-21T08:12:00.000-07:00

Join us this Sunday, September 25, 2011 at the Middletown CROP Hunger walk to stomp out hunger.

Event registration starts at the Middletown South Green at 1:30 pm.

CROP walks are community-wide events to raise funds to end hunger at home and around the world. To learn more, sign-up and/or donate visit the CROP Hunger Walks website.

Hey Lollipop!

2011-09-21T07:36:00.000-07:00

Looking for something unique to offer at your next trade show or event? Want to offer something as a friendly gesture as your customer comes or goes from your place of business? Custom logo lollipops will make a sweet impression.

These fully edible and delicious lollipops are hand crafted in the USA. With 4-color process imaging your company logo is directly imprinted onto the lollipop.

Great for milestone celebrations like birthdays and anniversaries, product launches, trade show give-a-ways, Halloween, thank you gifts, and of course, birth and wedding announcements. Perfect for hospitality, financial, medical, insurance, transportation and business services industries. Ingredients: Corn Syrup, Sugar Cane.

Call or e-mail Dan to get in on this SWEET deal!

860-347-8567 x 25

Summer T-Shirt Special Receives Overwhelming Response

2011-08-25T09:10:00.000-07:00

Where can you get a T-shirt for $2.99 sporting your logo? At Young's Printing during our Summer T-Shirt Sale!
We have had an overwhelming response to our logo t-shirt special and are fighting to keep up. Don't miss out on yours. Limited time offer!

Remember, in addition to goodwill T-shirts are walking billboard. Think about it!

With branded shirts as low as $2.99 you can't afford NOT to take advantage of this special offer.

Call or stop in to place your order today.

Young's Printing

182 Court Street, Middletown, CT

860-347-8567

Venerable Norwich Printing Company Call It Quits

2011-08-23T09:41:00.000-07:00

Thames Printing has called it quits after 72 years in the printing business.
Thames started in 1939 and employed around 60 people, some of whom have been able to relocate to other printing companies. Though they were a competitor, we are sorry to see them go and hope the disruption to employees and businesses will be modest.

Summer Blowout Savings from Young's Printing!

2011-08-11T09:35:00.000-07:00

Branded T-shirts as low as $2.99!
This is not a mistake! What better way to promote your brand, then on these cool TShirts at an awesome price point! Perfect for your client give-a-ways, upcoming trade show events, or even an employee recognition day.

Call today!

Dan Litwin

Young's Printing
860-347-8567 x 25

3 + 3 QR Code Mailing Campaign

2011-07-21T09:26:00.000-07:00

Time is ticking! Just 40 days left to the 3 + 3 QR Code Mailing Campaign.

The USPS is giving a 3% DISCOUNT until the end of August to both First Class mail and Standard Class mail that displays a QR code outside or within mailing pieces for the purpose of marketing, promoting, or educating mailing recipients.

Young's Printing is MATCHING the USPS incentive and will provide an ADDITIONAL 3% DISCOUNT on postage during this time period.

This equals an immediate 6% savings not counting the benefits from your QR Code Campaign.

Take advantage of this campaign today! QR Codes on now showing up everywhere!!!

Rainy Day Trivia Contest

2011-07-19T09:19:00.000-07:00

With all the rain we have been receiving we thought it might be fun to have a Rainy Day Trivia contest.
Test your knowledge and see if you can answer our rain related trivia questions. Since the chemical composition of water is H2O, our contest winner will be the 20th respondent with all the correct answers. The surprise prize for this contest is an item that will protect you from the next deluge of rain we receive.

Good Luck!

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Help A Veteran!

2011-06-23T08:03:00.000-07:00

Thanks to our veterans, and those before them, on July 4th our country will once again celebrate Independence Day.
As you and your family commemorate the adoption of the Declaration of Independence on July 4, 1776, declaring the our independence from the Kingdom of Great Britain, remember there's something you can do to give back to a veteran -- and it won't cost a penny.

Many veterans are not aware of the services that are available to them through the VA Heathcare System or do not use them. As a result, many are paying for care that is available to them at the VA for little or no cost. If you know a veteran, please make sure they know what resources are available to them. There are eight VA locations in Connecticut alone. They can learn more on the Web at http://www.connecticut.va.gov/; by phone at 203-437-8138; or at any VA location. By helping them make this simple connection, you may be doing a great deed for someone who really deserves one!

Happy Summer! Rainy Day Trivia Answers

2011-06-21T18:59:00.000-07:00

Happy 1st Day of Summer!
I am happy to say that it is sunny outside my window as I write this, but there are thunderstorms in the forecast for today and the rest of the week. Thanks for participating in our Rainy Day Trivia Contest. Our winner (who answered 100% of the questions correctly!) is Alessandra Levine. The next time it rains Alessandra will not have to worry about staying dry because she will be under the protection of a "hands free" umbrella hat. Congratulations Alessandra!

The answers with a little insight and the results of how people responded is below.

Question 1: The umbrella was originally invented to protect people from the sun.
Give yourselves a pat on the back. Everyone answered that question correctly.
The basic umbrella was invented over four thousand years ago. Evidence of the umbrella has been seen in the ancient art and artifacts of Egypt, Assyria, Greece, and China. These ancient umbrellas or parasols, were first designed to provide shade from the sun. The Chinese were the first to waterproof their umbrellas for use as rain protection. They waxed and lacquered their paper parasols in order to use them for rain.

Question 2: There are four stages to the rain cycle: They are evaporation, condensation, precipitation and collection.

Evaporation is when the sun heats up water in rivers or lakes or the ocean and turns it into vapor or steam. The water vapor or steam leaves the river, lake or ocean and goes into the air.

Condensation: Water vapor in the air gets cold and changes back into liquid, forming clouds. This is called condensation.

Precipitation occurs when so much water has condensed that the air cannot hold it anymore. The clouds get heavy and water falls back to the earth in the form of rain, hail, sleet or snow.

Collection: When water falls back to earth as precipitation, it may fall back in the oceans, lakes or rivers or it may end up on land. When it ends up on land, it will either soak into the earth and become part of the “ground water” that plants and animals use to drink or it may run over the soil and collect in the oceans, lakes or rivers where the cycle starts all over again.

Question 3: Rain that freezes before it hits the ground is called freezing rain.

Freezing rain is the name given to rain that falls when surface temperatures are below freezing. The raindrops become supercooled while passing through a sub-freezing layer of air, many hundred feet (or meters), just above the surface, and then freeze upon impact with any object they encounter.

Question 4: The Amazon rainforest is the largest tropical rainforest in the world and covers territory on nine different nations. Those nine territories are: Brazil, Bolivia, Columbia, Ecuador, France (French Guiana), Guyana, Peru, Suriname and Venezuela.

Sixty percent of the Amazon Rainforest is in Brazil. Peru is the nest largest nation with 13% coverage. The remaining nations have smaller amounts.

Question 5: Which State is considered the wettest state in the United States?

Mount Waialeale in Hawaii is one of the wettest spots in the world averaging some 450 inches of rainfall annually, but travel only a few miles away and the amount of rainfall drops dramatically to 10 inches a year. So of the choices provided Louisiana is the wettest state receiving 60-64 inches of rainfall a year.

Question 6: During a flash flood 2 feet of water can float a large vehicle even a bus.

A flash flood is typically caused by sudden, excessive rainfall that sends a river, stream or other body of water rapidly out of its banks. Often this occurs in a short amount of time, only several hours or even less.

80% of flood deaths occur in vehicles, and most happen when drivers make a single, fatal mistake trying to navigate through flood waters.
Just 6 inches of rapidly moving flood water can knock a person down.
A mere 2 feet of water can float a large vehicle even a bus.
One-third of flooded roads and bridges are so damaged by water that any vehicle trying to cross stands only a 50% chance of making it to the other side.
The Big Thompson Canyon Flood killed 140 people in 1976. It proved a tragic illustration of a sobering statistic 95% of those killed in a flash flood try to outrun the waters along their path rather than climbing rocks or going uphill to higher grounds.

Question 7: What type of cloud is being referred to if "nimbo" appears at the begginning of a

cloud name or if "nimbus" appears at the end of a cloud name? Its a rain cloud.

Question 8: The name of the hat in the image is a dǒulì which is written in Chinese as: 斗笠
The conical Asian hat, sedge hat, rice hat, paddy hat or coolie hat is a simple style of conical hat originating in East and Southeast Asia, particularly Indonesia, Vietnam, China, Japan and Korea. It is kept on the head by a cloth (often silk) chin strap; an internal band of the same material keeps the hat itself from resting on the wearer's head. This style of hat is used primarily as protection from the sun and rain. When made of straw or matting, it can be dipped in water and worn as an impromptu evaporative-cooling device.

Impressionator Sighting!

2011-06-14T09:26:00.000-07:00

The Impressionator spotted at Rock Cats Baseball Game!
The iconic printing super hero, the Impressionator, made an appearance at a Rock Cats Baseball Game sponsored by the Mens Health Institute and St. Francis Hospital. The Impressionator setting aside time from his heroic super printing miracles spent time with the fans of last Saturday's Rock Cats game. The Impressionator along with several other mascots took pictures, signed autographs and handed out stickers to their adoring fans. The highlight of his appearance was his entrance to the stadium when his slid down a banaster with his cape in full sail to greet a delighted child sitting in a wheelchair. It was a good day for the Impressionator and all his fans!

Social Media ROI Requires Effort

2011-06-07T09:25:00.000-07:00

As the saying goes "some of the best things in life are free" and Social Media through the various internet sites is an outstanding opportunity that all businesses should be taking advantage of.
Most of the Social Media sites are free and are an excellent way to network, advertise and outreach to current and new customers. However, because these sites are free businesses make the mistake of not treating it as an investment. Your Social Media approach should be no different that any other disciplined, marketing strategy. To get the most out of Social Media you need to put the same effort in that you would to any other marketing campaign. You may think you are not spending much on your Social Media, but you are investing either your time and or other staff's time. It is essential to keep your Social Media fresh, exciting, and relevant to the on-goings of your business. If you don't have the time to dedicate to Social Media then outsource it.

The networking capabilities that Social Media offers is invaluable. The new connections and friends that you are making today may or may not immediately lead to sales, but when services are required, these businesses are more apt to deal with you because of these personal connections.

As we all know, Social Media is one of the fastest ways to grow your business and if you dedicate the necessary time you will see your return on investment.

Run a QR Code Campaign and save 6% on Postage

2011-04-21T05:59:00.000-07:00

It's time to get your creative juices flowing and take advantage of the USPS discount on direct mailings that involve QR campaigns. This summer during the month of July and August the USPS will give a 3% DISCOUNT to both First Class mail and Standard Class mail that displays a QR code outside or within their mailing pieces for purpose of marketing, promoting, or educating mailing recipients.

Young's Printing will MATCH the USPS incentive and will provide an ADDITIONAL 3% DISCOUNT on postage during the USPS promotion period. All together you would be saving 6% on postage AND also benefit from the QR codes themselves.

"How can I use QR codes?" you ask. Your offering can provide recipients to on-line content, special offers, and competitions. Here are a few examples:

1. How about a contest? Example:

We are currently producing a mailing for Goodspeed Musicals that is promoting "Cutman" at boxing musical at the Normal Terris Theatre in Chester, CT. This mailing contains a QR code that when scanned by a smart phone will bring you to the Goodspeed's website where you can enter a chance to win tickets.

2. Do you have a special promotion? Example:

Macy's has incorporated a QR code image into their well known red star logo that is showing up on their website, Facebook page, window displays, print ads, and around the neck of every employee. Macy's has successfully created interest with the QR code which when scanned can link customers to special promotions, fashion designers, and or promotion videos.

3. Are you marketing a product where a demonstration might be helpful? Why not use a QR code to link to an on-line demonstration video that you have posted to YouTube. Example:
The German company MyToys.de came up with a very creative way to increase sales on Lego toy products. Play the video to see the details of this promotion.

To receive our MATCHING 3% promotion scan the QR code below and print the coupon, or display the coupon on your smart phone at Young's to receive a secret offer.

New Client Innovation Board

2011-04-07T06:07:00.000-07:00

Twitter link

Now Introducing: Youngs2.0 Innovation Board!!

Whether you're an individual, a Fortune 500 corporation, or something in between, tell us how you are changing the world.

Have you redefined your industry with a new environmentally-friendly process? Have you built a better "mousetrap"? Young's 2.0 (the online persona of Young's Printing) is building an electronic bulletin board of innovation.

We do this as a service to our clients and because it could be a truly fascinating read.

Do you have something big that you're proud of to announce. If so, send us a tweet or an e-mail, and we'll help you get the word out.

Artistic Printing

2011-04-07T05:51:00.000-07:00

Photo courtesy of www.criterionventures.com

One of the benefits of being in the Printing Industry is that we get to produce materials of all shapes, sizes and designs for all types and sizes of businesses. Criterion Ventures is one client which really uses print to define and enhance its brand, and which we're really proud of in general.

Truth be told, Criterion Ventures is a very small consulting firm, based in nearby Haddam, CT. They are small, but mighty, with a collection of highly-educated and well-trained consultants geared up to tackle the world's most challenging issues, from healthcare reform to complex business structuring.

If you met one of their consultants and saw the materials they print, you would think they could give McKinsey and Bain a run for their money. Highly unusual print plus highly unusual brains have created a dynamite combination, translating into new client opportunities, as well as the respect consultants need to facilitate meetings, pursuade doubters, and lead change.

We have just completed multi-piece invitation package for an upcoming Criterion Ventures conference, for example. The invitation is full of abstract imagery and powerful, thought-provoking descriptions, all printed in an artistic gold/black duotone. It is different from any invitation you are likely to see. For one, it is beautiful enough to frame and put on the wall. Second, the package jumps out and says to you: "Wow! These people are creative. They really have something to say. I better get some more information on this event or I may really miss something."

It is one thing to tell people you are creative, but another entirely to demonstrate it. At the end of the day, it is creativity and innovation that are driving a lot of business value in today's economy. Criterion Ventures gets it, but far too many others don't make the connection.

The Emerging Business Model In The Printing Industry

2011-03-17T10:06:00.000-07:00

As the printing industry evolves in today's ultra-competitive business environment, the printing companies still standing are, by and large, pretty well-run organizations. Some have focused on a product niche such as short-run invitations or personalized childrens books. Others have utilized Web technology to reduce transaction costs and build scale. The vast majority, however, have managed to survive and prosper through some sort of diversification.

In this blog, we take a quick pulse on how this industry diversification is reshaping what it means to be a "printer" in the 21st century. We surveyed publicly available information on what appear to be the world's five largest printing firms (sadly, only one of which is based in the U.S., and it is only #3), which are:

1. Toppan Printing (Japan)
2. Dai Nippon Printing (Japan)
3. Donnelley (R.R.) & Sons Co. (US)
4. Quebecor (Canada)
5. Rexam PLC (Germany),

to see what business models are emerging. We found generally more forward-looking business planning at some (e.g., Toppan and Donnelley) than others, but all are doing more than putting ink on paper.

From the chart above, you can see what is called Concentric Diversification (in black). These are really product extensions, which use the same or similar technology and sell to the same market. Packaging, for example, is quite similar to traditional commercial printing. Similarly, "creative" or graphic design is closely related to the pre-press work every printer requires to prepare files to print. Mailing and fulfillment are also not big leaps, as printers have always had to distribute product. All five of the companies we analyzed -- and most other commercial printers that we know -- have gotten through at least this level of concentric diversification.

Many of these large firms have ventured beyond concentric diversification, into horizontal and vertical integration (in gray). Horizontal Integration occurs when products are produced with quite different technologies than the core business, but which are sold to the same market or channel. This strategy proves to be advantageous in a competitive market scenario, wherein the company has a loyal customer base. Example: a hot dog vendor expanding to sell hamburgers.

Example of horizontal integration among the Top 5 include products like real-time point of purchase displays, e-paper, security tags, and semi-conductors, all of which have something to do with printing; and services like database, target marketing, video production, call centers, community social media hubs.

Vertical Integration occurs when a company invests in it's own product supply chain to increase or guaranty market share or insure quality of production inputs. Example 1: car company buys tire manufacturing business (backward vertical integration, as it is closer to the raw material). Example 2 car company buys dealerships (forward vertical integration, as it is closest to the customer). The only clear example of vertical integration we saw is one company's investment in a paper mill.

Many of these big printers have diversified even further away from their cores, into what's called Conglomerate Diversification (in white), where there is little or no connection to the core technology or market. This is very similar to an investor holding a mix of stocks and bonds and precious metals to smooth out cyclical ups and downs. At the still recognizably-related level, one company has invested in a writer's consortium. Another claims to offer workforce solutions, an extension of outsourced fulfillment services. In fact, Donnelley markets itself as a business process outsourcer like IBM or Accenture, and has even acquired OfficeTiger and Astron, allowing them to "create processes and distribution for mission-critical information for the world’s largest companies."

Many of the Top 5, particularly the Japanese printers, are actually part of large highly-diversified conglomerates, in which printing is just one line of business, not necessarily the "core". We have not even bothered to chart these businesses, because they do not really indicate a new or emerging business model in the industry.

So, what does this all mean? What will these Top 5 printers and other printers be doing in twenty years or fifty years? Unfortunately, we do not have all of the answers, but we feel like Donnelley and Toppan are companies to watch. The vision seems to extend well beyond becoming a multi-channel communications company -- they seem to be thinking about a tightly integrated but diverse set of products and services pushing in every direction. The main connective tissue between the set of offerings will probably remain the customer -- a common market or channel. It will be an interesting ride!

3D or not 3D

2011-03-08T08:37:00.000-08:00


photo: http://johnbalistreriartist.com

Is 3D Printing Really Printing? So when someone first mentioned 3D printing to me I thought of traditional printing methods that were enhanced so that the end product would have some build up of materials that presented an image in a 3 dimension view or was what we all know as pop-up cards. However, 3D printing is the actual creation of objects --not the enhancement of them -- such as ceramic sculptures, prosthetic limbs, to possible houses.

3D printing is a fascinating process where a three dimensional object is created by laying down successive layers of material. A 3D printer working with a 3D computer file makes a series of cross-sectional slices. Each slice is then printed one on top of the other to create the 3D object.

Professor John Balistreri and his team at Bowling Green State University created a binder material that was added to the direct printing of clay objects which enabled it to be fit for firing in a kiln. Using this binder and the direct ceramic printing any virtual design that can be created as a 3D image can now be produced.

Whats even more incredible? 3D printing technology is currently being studied by biotech firms and academia for possible use in tissue engineering applications where organs and body parts are built using inkjet techniques. 3D printing can produce a personalized hip replacement in one pass

The use of 3D scanning technologies allow the replication of real objects without the use of molding techniques.

Currently the leading industries using 3D print technology include: jewelry, footwear, industrial design, architecture, engineering and construction, automotive, aerospace, dental and medical industries.

So there may be no limit to the application of 3D print technology, but is it printing? According to The American Heritage Dictionary, printing is "A mark or impression made in or on a surface by pressure." I don't think 3D printing qualifies. Maybe it should be called 3D Print Fabrication, 3D Manufacturing, or 3D Formation?

Want to learn more about 3D Printing? Play the video to see a short demonstration or follow these links:

3D Printing is Spurring a Manufacturing Revolution
John Balistreri Ceramic Printing
The Next Trillion Dollar Industry: 3D Printing

Coffee Trivia Answers

2011-03-03T09:01:00.000-08:00

Congratulations to Jessica Hilbert of Lobo & Pascale a financial planning firm in Wallingford, CT. Jessica is our MEGA GRAND PRIZE winner! She wins a month's worth of coffee and a beautiful new ceramic mug in which to enjoy it. Our four other runners up also get the same ceramic mugs.

We sent approximately 2,400 e-mails out. Winners were supposed to answer all of the questions right, but this ended up being a tougher survey than we expected. Nobody got them all right; though some got close. We picked the Top 5 responders instead.

The much ballyhooed MEGA GRAND PRIZE Bonus Round consisted of an additional coffee trivia question delivered via a broadcast text message to our
Top 5. The M.G.P.B.R.winner was the first person to respond with the correct answer. And that actually happened!

FYI, our bonus question was: How many beans fit into an average coffee sack? The answer: 600,000.

Here are the answers to the trivia survey. As always thanks for playing!

Question 1: The first Parisian cafe dedicated to serving coffee opened in 1689. The majority of you answered this one correctly, but we tripped up a few with 1492 when Columbus sailed the ocean blue.

Question 2: How many coffee bars are there in Italy? There are 200,000 coffee bars.

Question 3: How many cups of coffee are consumed by the average American each year? Well the answer is 400. A lot of you went for the 1,400 which would work out to almost 4 cups of coffee a day. BUZZZZZZ.

Question 4: How many cups of coffee are consumed each year worldwide? The majority of you were correct on this question answering 400 billion cups of coffee. Wow!

Question 5: Which country/region has the world's highest per capita annual coffee consumption? The Scandanavians hold the title for this question. Probably cold up there, huh?

Question 6: For how long is coffee typically roasted? 10-20 minutes is the correct answer. Only half of you got that right, but, at least, nobody said, "1 year."

Question 7: If you request a latte in Italy, you'll be served a glass of milk. That's what "latte" means. Of course, everything tastes better over there, including the milk.

Question 8: Coffee was allegedly discovered by a goat-herder in Ethiopia. As legend has it, this occurred when after he noticed that his goats perked up a lot after eating some coffee cherries off the bush.

Question 9: Cowboys made their coffee by putting ground coffee into a clean sock, immersing it in cold water, and heating it over a campfire. When ready they would pour the coffee into tin cups to drink. We're not sure how clean those socks were either!

Thanks for playing!!!!

Coffee Trivia

2011-03-01T09:12:00.000-08:00

Okay coffee expert... See how well you do with our coffee trivia survey below.

Respondents with all correct answers will win a ceramic coffee mug AND qualify for our Bonus Round (texting capabilities required).

Our bonus round Mega-Grand Prize is soooo big, it's sure to give you a buzz. So check back on Thursday, March 3, 2011 to see your results and whether or not you qualify. We will have Round 1 answers posted by noon... and further instructions about the Bonus Round at that time.

Good Luck!

Survey:

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Interactive Marketing

2011-02-15T08:59:00.000-08:00

Are all of your customers and prospects identical? Of course not. Then stop generalizing your marketing and talk to them as individuals!

Interactive Marketing is the ability to have ever more personalized conversations with your prospects and customers, as you learn their wants and needs. It employs a combination of traditional marketing methods and on-line methods.

Try on the Young's Communications Interactive Marketing/Fishing model for size. You start with a lure and a hook to build awareness and pique interest in your offering. Then, once they're on your line, you reel your prospect in very gradually and carefully with one-to-one communications. Then, if you have executed flawlessly, out comes the net and wham-o! They are yours! See the new YCIM/F Model below:

The lure:

Get your message out! Whether it is by traditional or electronic marketing means. Who are you? What do you sell? Why are you great? Why do I care?

The hook:

Give them a reason to opt-in via a website, personalized url, e-mail, snail mail, or text back a special code, or all of the above. They're not ready to buy, so why should they talk to you? Will your prospect gain access to a special affinity group, receive an informative newsletter or e-newsletter, get a free promotional item, get 10% off something?

The Line:

Now, you've got them where you want them and can begin your real one-to-one marketing efforts. You know what they like, which channel to use to communicate, what type of offers will motivate them. With each communication, you learn a bit more, and your prospect enjoys being a part of the community you have created. Slowly, slowly, you reel them in... Then the net comes out...

The Net:

... and boom! The net is down. They buy your product or service via the Web, a face-to-face sale, an SMS text. They're all yours! And, of course, the transaction data from the sale feeds right back into your database. One more piece of information to inform your next interactive marketing communication.

Is your company ready to build an interactive marketing strategy that works? Call us today at 860-347-8567 or drop us a line: E-Mail

One Stop Shopping for Trade Shows

2011-02-03T08:56:00.000-08:00

Are you getting ready for a Trade Show? Let Young's Printing be your One-Stop-Shop. We've got it all!

Print collateral (of course!)
Promotional Items
Displays/pop-ups/banners
Podium cases/transport boxes
Retractable displays/roll-ups
Brochure holders
Lighting
Flag Stands

February Trade Show Special: 20% OFF on orders over $1,500. Give us a call at 860-347-8567 or drop us an e-mail.

January Trivia Results

2011-01-18T09:25:00.000-08:00

Our January Trivia contest is complete and we are happy to announce the winners of the contest along with the correct answers to our trivia questions. This contest was a little more challenging because you needed to scan the QR Code to bring you to MadTV's "Bon Qui Qui at King Burger" video on YouTube. If you were not able to scan the QR Code, or if you just want to watch this comedy video again and review the correct answers to our trivia questions follow this link to the video: YouTube King Burger

Here are the answers to our trivia questions: Unfortunately we couldn't chop up the video and give you the answers in short segments, so we did the next best thing and have provided the actual script.

Question 1: What is the name of Bon Qui Qui's boss?

"Oh hey Mr Williams how are you doing today sir?"

The majority of you answered this question correctly. Mr. Williams is Bon Qui Qui's boss.

Question 2: What is the name of the program the Bon Qui Qui is from?
"I'm sorry she's from our out of the hood program."

Although Outward Bound, Big Brothers Big Sisters, and Youth at Risk are excellent programs, the majority of you have excellent listening skills and knew that Bon Qui Qui's boss said she was from the Out of the Hood Program.

Question 3: What does Bon Qui Qui's "boyfriend" order?
"Umm give me a number 3 instead of fries give me some onion rings"

Most of you answered this one correctly too! He wanted a #3 with onion rings instead of fries.

Question 4: How many strikes does Bon Qui Qui's "boyfriend" have?
"psh k psh k o
on the mic is the queen so listen to me sing he wanna number 3 super sized onion ring he come out the house with no anckle braclet on but he got 2 strikes so don't get is order wrong"

Well if you listened carefully you heard that he was not under house arrest anymore and when Bon Qui Qui puts in his order she says that he has two strikes already so you better get his order right. The correct answer is Two.

Question 5: Bon Qui Qui calls security on a woman and accuses her of:
Biting her

This question had two possible answers that would have been acceptable. Either Biting her or Yelling at Her. Biting her was the answer that we were going for and our two winners did choose that correct answer.

Thanks again for participating in our contest and if this was your first time using a QR Code we hope that it was an enjoyable experience. Now that you have experienced a QR Code you may notice that they are being used more and more in advertising and getting information across.

And now it is time to announce our winners who will each receive a $25 gift certificate to Five Guys Burgers and Fries.

January Contest

2011-01-13T07:36:00.000-08:00

Due to the overwhelming response to our "Vortex" contest in late December, we have decided to make this a monthly event! So here's our January contest rules:

To enter just answer the questions on the linked survey and provide your name and e-mail or telephone number so that we may contact you if you are a winner. There will be two lucky winners to this contest. This contest will not only test your listening comprehension skills, but will also require you to access information using a QR code, which is a good thing for you to know how to do anyway. The lucky winners of this contest will be respondents number 5 and number 25, and will need to have ALL questions correctly answered. (Don't worry. This is not such a big challenge as you can replay the video as many times as you need to!) Winners of this contest will be announced on our blog by noon on Tuesday, January 18, 2011.

Our prize this month will be a $25 gift certificate to Five Guys Burgers and Fries.

Good Luck! We know you can do it!

The Contest:

Please answer the questions linked to the QR below. What? It's easy. Again, stop worrying! To access the information scan the QR code with your smart phone. You will need a QR Code Reader/Bar Code Reader on your smart phone to scan the QR code.

If you are still not sure how QR Codes work and how to use them see our previous blog called "QR Codes: What are they and How Can they work for You?" published on November 2, 2010. This blog can be accessed by using the link on the right side of our blog called "Blog Categories" Click on "Multi-Channel Marketing" under Blog Categories and scroll down to view the QR Code blog.

If you need a QR Code reader application there are many available on-line to download and many of them are free. You can search for them yourself, or use one of the links we have provided. It may take a few minutes to download the reader. Be patient!
Mobile Barcodes
2d Code
QR Code resources

Scan this QR Code:

Answers these trivia questions:
Please Note: The prizes will will be $25 gift certificates to Five Guys Burgers and Fries. As you know, Five Guys provides excellent customer service and serves delicious burgers and fries, but they are in no way associated with Young's Printing or this contest. (Therefore, please don't sue us, Five Guys, if you're reading this.)

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Thanks for participating!

Holiday Fun (A/K/A Vortex) Survey Winners

2011-01-11T07:15:00.000-08:00

Oolong tea prize

Thanks again to everyone who participated in the Holiday Fun Vortex Survey and congratulations to Marlene Kurban and Alan Hagyard our Holiday Fun Survey winners. Marlene and Alan's grand prize was a 1lb bag of high-quality Taiwan Oolong tea, direct from Flushing, Queens as shown in the photo.

Please check back soon as we are about to announce our January trivia contest with more chances to win.

Holiday Fun (A/K/A Vortex) Survey Results

2010-12-30T09:04:00.000-08:00

Thanks for joining in the Holiday Survey fun!

We had 62 responses and the lucky winners are listed below. Congratulations to our winners!

The results of the survey are as follows with the correct answer given.

Question 1: What did Frosty the Snowman have for a nose?

We managed to fool quite a few of you, who were obviously thinking about the last snowman you created. The correct answer: A button. Here's the video: Frosty the Snowman

Question #2: What is the Chinese New Year Zodiac Symbol?

Sorry, Tiger was last year and Dragon is next year. The correct answer: Rabbit.
For your information, people born in the Year of the Rabbit are articulate, talented, and ambitious. They are virtuous, reserved, and have excellent taste, which is why they use Young's Printing.
Here's are all of the zodiac animals for your files: Chinese Zodiacs

Question #3: The Grinch is a cuddly as a ______________.
Porcupine? Close. But, the correct answer: A cactus. Here's the song if you don't believe us: The Grinch

Question #4: What does Alvin want for Christmas in the Chipmunk Song?

We didn't fool many of you with this one. The correct answer: A hula hoop. Again, here's that hot video: Chipmunk Song

Question #5: Kawanzaa comes from a phrase that means:

Pretty lame, folks. Only 61.3% got this right. The correct answer: First-Fruits. Want more info use this link: Kawanzaa

Question #6: How many candles are on a Hanukkah menorah?

Well, we thought we'd nail more people on this one, but you outsmarted us. The correct answer: 9 candles, eight of which represent the eight day holiday, and the one in the middle, the shamash ("helper" or "servant"), is for a candle used to light all other candles.

As a reminder, we chose respondents #20 and #11 for the semi-random reason that 2011 is almost up on us. The caveat was that a valid response had at least four correct answers. And here are the lucky GRAND PRIZE winners of one pound of top quality oolong tea from Taiwan . . . . . . . . . . . . . .
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. . . . . . . . . . . . . . . . . . . .keep scrolling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . oh the suspense . . . . . . . . . . . . .
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are:

#20 (actually #21 because #20 only got two right and was disqualified): Marlene Kurban, Vice President of Business Development at Advanced Behavioral Health; and

#11 Alan Hagyard, Executive Director of Libraries Online. Mr. Hagyard, with the resources of Connecticut's libraries behind him, answered all of the questions correctly.

Thanks for participating and Have a Happy New Year!

Holiday Fun!

2010-12-28T06:58:00.000-08:00

Stuck in the office this week? Test your holiday trivia knowledge and win a prize!

Test your knowledge by answering a few holiday trivia questions. Our survey consists of just 6 trivia questions with 2 chances to win. (You may need help on a few!)

Since the year 2011 is approaching, responders #20 and #11 to our survey will be the big, grand-prize winners. The grand prize: a 1lb bag of high-quality Taiwan Oolong tea, direct from Flushing, Queens. (You need at least four correct answers to qualify.)

Results will be posted here on Thursday, December 30, 2010. Good Luck!

Happy Holidays from Young's Printing

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

New Branding Look for the YMCA

2010-12-21T08:44:00.000-08:00

New YMCA logo introduced July 12, 2010

After many years of service the black, red and white YMCA logo that was introduced back in 1967 is being phased out. According to the YMCA of the

USA

, the new colorful logo is intended to reflect the vibrancy and diversity of the organization. Lines are fonts are now curved and images silhouetted to demonstrate a more contemporary feel.

The YMCA has been around since 1844, when it was established by a department store worker to provide a refuge for young men from the bleak streets of London. There are now 2,687 YMCA locations across the United States. Young's Printing is proud to count over a dozen of them among its clients and is excited to show off their new look!


Photo : Lance Shearer/Naples Daily News http://ymca.net/news-releases/20100917-southwest-florida.html

News link to full story regarding YMCA Branding Strategy

December Printing Showcase

2010-12-16T09:24:00.000-08:00

Today's blog features work produced in December for our clients at MiddleOak, Pratt & Whitney, and Dauntless Specialty Brokerage.

Christmas With Class!

We just finished printing and mailing MiddleOak's Holiday Cards for 2010.

This folded holiday card was printed on Kromekote Canvas12 pt. C1S stock. This is a premium paper, chosen to have the feel of an actual present.

The gift image and the red embossed ribbon on the card gives it a 3-dimensional look. MiddleOak's logo is foil stamped and creatively incorporated to represent snowflake-like gift wrap.

Each card is individualized with the recipient's name imprinted in red on the gift tag.

Gorgeous!!!

Branding Extraordinaire

Pratt & Whitney uses their signature eagle logo decals as a branding element in trade shows and on aircraft and rocket engines. These seven-color, free-form die-cut decals, that is printing in four different sizes, each with eagle feathers extending beyond the circular perimeter to give it a 3-dimensional look. Young's Printing is proud to have developed this design together with Pratt & Whitney several years ago, and to have printed over a million decals for engine maker so far!

Multi-Channel Marketing That Works!

Dauntless Specialty Brokerage has been using innovative direct mail as a part of a multi-channel marketing strategy that really works. We just completed a flight of direct mail campaign for Dauntless across several product categories in targeted states around the country. The campaign begins with printed postcards, which include a free offer for a pocket calculator to increase response rates. Respondents go directly to a webpage customized for this campaign and the product targeted to them. Once registered on this page, respondent confirmations and notifications to our fulfillment center are handled through a marketing automation system.

The output of this process, of course, is a highly-qualified list of leads which can then be marketed by the brokerage's sales team, using marketing collateral, phone, and, of course, face-to-face contacts to close the deal.

So, Dauntless has been able to utilize quite a number of marketing channels, all highly integrated, and all driven by direct mail. Further, the company uses only what works for them, not necessarily the latest & greatest marketing technologies. For example, they found static web landing pages to
work just as well as dynamic (P.U.R.L.) ones, at a fraction of the cost.

Well done, Dauntless!!

Spotlight on Clients making an eco-conscious paper choice

2010-12-09T06:25:00.000-08:00

Young's Printing salutes our clients who have made an environmentally conscious choice in paper. Spotlighted in this blog are Liberty Bank, The Rockfall Foundation, and The Rye County Day School.

Liberty Bank is the oldest mutual bank in the State of Connecticut and has 38 branches located throughout central, eastern, and shoreline Connecticut.

Liberty Bank's deposit and acknowledgment slips, as well as several forms are now printed on a Rolland Opaque50 paper that is 50% post-consumer recycled and 50% FSC certified fiber, meaning that it is sourced from well-managed forests. Opaque50 is also process elemental chlorine free. This paper is FSC certified t.

Liberty's previous paper choice did not contain any post-consumer recycled materials. The brightness quality with their new paper choice has even improved despite the recycled content!

The Rockfall Foundation is one of Connecticut's oldest environmental organizations and supports environmental education, conservation and planning initiatives in Middlesex County. Their mission is to be a catalyst--bringing people together and supporting organizations to conserve and enhance the county's natural environment.

The Rockfall Foundation's generates its Chronicle newsletter, letterhead, envelopes, and invitations on Neenah PC100 natural paper. This paper is a sustainable choice that is made from 100% post consumer fiber and is process chlorine free. This paper is FSC certified, 100% Green-e certified, Green Seal certified, and Carbon Neutral Plus.

Rockfall's previous paper choice was a mix of virgin and recycled fiber, but their new paper choice has improved to 100% recycled materials and the quality of the paper's brightness and opacity remain high.

Rye Country Day School located in Rye, NY is a co-educational, college preparatory school dedicated to providing students from pre-Kindergarten through grade 12 with an excellent education using both traditional and innovative approaches.

The Rye Country Day School has just recently begun printing it's capital campaign newsletter on Primavera Silk paper produced by New Leaf, that is made from 80% recycled content, three-quarters of which is post-consumer waste. The remaining 20% is FSC certified. It is also elemental chlorine free. This paper like the other post consumer material papers listed in this blog has a high brightness quality of 93.

We applaud these and all Young's Printing clients who have made the choice to switch to sustainable paper sources. They have found that being environmentally friendly does not require sacrificing paper quality.

QR and Bar Code Scaning Growing Significantly

2010-12-07T08:59:00.000-08:00

"The potential of personalized mobile barcode scanning is virtually endless for consumers, marketers, retailers, and mobile operators. The physical world becomes completely interactive and trackable in one click - whether it is from a magazine ad or a bottle of soda. That ease of navigation, along with the explosive growth of SmartPhones is currently driving exponential adoption." (ScanLife, Sept 2010)

According to ScanLife's September, 2010 Mobile Barcode Trend Report bar code scanning growth in up over 700%. The United States comes in as the top country using personal barcode scanning and California is the leading State in the nation.

The products being scanned are:

Health and Beauty
Grocery
Books
Kitchen
DVD
Electronics
Toys
Music
Home Improvements
Video Games
Office Products
Sports
Other

Of these categories the top three which have resulted in the most scans and purchases are Health & Beauty, Books, and Electronics.

To view ScanLife's full report, which includes trends and demographic information, click on the following link:
ScanLife Mobile-Barcode-Trend-Report Sept 2010

Oops! Printing of new $100 Bill turns costly

2010-12-07T08:55:00.000-08:00

Not all printing jobs go well. Here is one for the "Wall of Shame."

In April of 2010 the U. S. Treasury was excited to announce the redesign of the $100 bill that would incorporate sophisticated high-tech security features. Today more than 1 billion of these new bills have been quarantined due to printing problems. The problem occurred when paper folded over during the production process causing a blank spot on the face of the bill. Oops!

Follow link for video coverage and full story: $100 Bill's New Facelift goes awry - CNBC

Eco-Paper 101: Making the Right Choice

2010-11-30T06:48:00.000-08:00

In today's printing world there are numerous choices when it comes to selecting paper and the environment. As a consumer, your choice should be an informed one!

When selecting a paper for your project, some important factors to consider are:

Price
Whiteness
Brightness
Opacity
The Environment

This post looks at some of the main environmental considerations.

How does paper rank in regard to the environment?

There are many factors to consider when determining what is the most environmentally friendly choice, such as: What source was the paper made from (virgin wood, recycled, or alternative non-tree sources), what chemicals were involved in its processing, and how far does it need to travel.
Although virgin papers may not be as environmentally friendly as recycled alternatives, if your choice is to use virgin paper, consider using one that comes from a managed forest and has been certified by an organization such as the Forest Stewardship Council.

To help you understand the environmental impact of different types of paper, we have included the following paper steps rating chart created by WhatsInYourPaper.com:

Want To See The Numbers?

In this chart, the Environmental Defense Fund compares the major environmental inputs and outputs from producing different types of paper: 1 ton of virgin paper, 1 ton of 50% recycled paper, and one ton of 100% recycled paper. Clearly, the recycled option is the least harmful.

Chemical Processing:

There are several bleaching processes that are involved in producing paper. The least environmentally friendly are ones that involve chlorine because they produce dioxins and other chemical pollutants in the process. Just as there are eco-friendly alternatives to obtain pulp, there is also an eco-hierarchy in chemical processing as illustrated below:

The Transportation factor:

Buying local is environmentally the best choice because transportation consumes energy and produces greenhouse gases, particularly because paper is so heavy. Moreover, it is important to consider the supply chain. For example, a mill may be local but its source pulp comes from across the globe.

In Conclusion:

When it comes to choosing the environmentally-friendly paper, look for a high percentage of post-consumer recycled materials. If there is no good recycled option, the next best choice is paper sourced from responsibly managed forests. Look for chlorine-free certifications, and of course, buy local!

Young's Printing is proud to offer an extremely broad selection of papers. As you can see, the environmental considerations alone can be daunting, and we may have barely skimmed the surface in this post. We are happy to consult with you to make sure you make the right paper choice for your next printing project.

Have a different point of view? Did we miss some critical elements in the eco-equation? Please respond to this blog and let us--and the rest of the blogosphere know!

Eco-Friendly Printing

2010-11-16T07:47:00.000-08:00

QR Codes: What Are They and How Can They Work for You?

2010-11-02T09:58:00.000-07:00

Send in your guess to the following link to enter our contest: Contest Entry

QR Code

What is this funny little square box?

It's called a QR code, short for a "Quick Response" link that is used with a camera equipped mobile phone. Your camera phone using this QR code connects you directly with a website, text, or contact information. All you have to do is take a picture of it, your phone scans it, and then connects you instantly.

QR Codes are an exciting way to reach your customers. They are another innovative way the world has become interconnected. Join the excitement and incorporate QR Codes into your business offerings today. The possibilities are endless!

Here are some ways Young's Printing can help you take advantage of QR codes in your business:

Business Cards/Collateral - Include QR codes on your business cards or collateral so that your customers can easily access your business information, map your location, and store your business information on their phone or computer.

Sales flyers -Use QR codes on sales flyers to lead consumers to special coupons.

Posters - A QR code on a poster can lead consumers to a video preview, photo slide show, audio and/or text.

Real Estate Signs -A QR Code on a Real Estate sign in front of a house can lead your potential customer to a site providing additional property information on that house and put them in direct contact with the Agent.

Magazine ads - Design a magazine ad that contains a QR Code for your catalog items. Your customer can scan the QR code from the magazine advertisement with their smart phone and be instantly connected to your on-line site to purchase that particular item.

Signs - Whether it is in a building on a street or trail, signs with QR codes can provide your customers with location information, or perhaps enable them to a self-guided tour.

Promotional Items - QR codes have been used on t-shirts and other products to advertise an event. Scan the link and you will be directed to a url that provides you with information on that upcoming event.

What's the benefit of using QR Codes in your business?

Market - They have the potential to reach a much broader market resulting in a cost savings to you.
Future - QR Codes are a way of the future, keep your business fresh and exciting by incorporating QR codes into your business and business collateral.
On demand - consumers can take immediate action to your business offerings.
Tracking - provides you with an additional way to track and analyze your customers and your business offerings.

How do you scan the QR codes?
Watch these brief videos for a demonstration on how to scan a QR Code.

Let Young's Printing super-charge your business by using QR Codes on all of your business collateral.

Visit our website Young's Printing, send us an e-mail or come by and see us in person on Court Street in Middletown.

(Your camera equipped mobile phone may need a reader application to scan QR codes. QR readers applications are available at the following site for free. QR Code Readers )

Direct Mailing – Delivering your Message and Bring your Customers to your Door

2010-10-19T08:59:00.000-07:00

Seven Steps to Direct Mailing:

Step 1: What's your Offer?

What are you offering and why do your customers need it?
What do your customers need to do when they read your direct mail piece to get your offer?
Does your offer create excitement, appeal to your customers, and make it easy for them to take action?

Mail a post card that announces a special sale
Send a coupon calendar
Mail a brochure that previews future in-store events
Team up with neighboring businesses for a block party.
Mail a special occasion or holiday self-mailer.

Step 2: Determine how your customers will respond to your offer?

Do they come to your store, respond to a website, an e-mail, a personal url, use a coupon, send in a prepaid post card?

Step 3: How will you know if your offer was successful?

Gather and measure your data
Track your inquiries and the number of coupons redeemed

Step 4: Plan your budget:

Determine how much you can spend on this campaign.
Include design, printing, and postal costs.
Decide if you need to rent a mailing list to reach customers

Step 5: Determine your customers and target that audience

Build your customer data list by using a guest book
Create a frequent buyer program
Hold drawings for prizes and gather customer info
Rent a mailing list from a mail list broker

Step 6: Create your Direct Mail Piece

Decide on its size and format
Tell your story/message (text)
Design it: Make it appealing with graphics and include your logos
Print - high quality pieces

Young's Printing can help you with your design and printing needs. Young's Printing

Step 7: Mail It

United States Postal Service (USPS) can send your direct mail piece by First Class Mail or Standard Mail. Visit your local Post Office today for details or view their Guide to Mailing Requirements at USPS A Customers Guide to Mailing