QR and Bar Code Scaning Growing Significantly

"The potential of personalized mobile barcode scanning is virtually endless for consumers, marketers, retailers, and mobile operators. The physical world becomes completely interactive and trackable in one click - whether it is from a magazine ad or a bottle of soda. That ease of navigation, along with the explosive growth of SmartPhones is currently driving exponential adoption." (ScanLife, Sept 2010)

According to ScanLife's September, 2010 Mobile Barcode Trend Report bar code scanning growth in up over 700%.  The United States comes in as the top country using personal barcode scanning and California is the leading State in the nation.

The products being scanned are:

• Health and Beauty
• Grocery
• Books
• Kitchen
• DVD
• Electronics
• Toys
• Music
• Home Improvements
• Video Games
• Office Products
• Sports
• Other

Of these categories the top three which have resulted in the most scans and purchases are Health & Beauty, Books, and Electronics.

To view ScanLife's full report, which includes trends and demographic information, click on the following link:
ScanLife Mobile-Barcode-Trend-Report Sept 2010