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Tuesday, December 21, 2010

New Branding Look for the YMCA

New YMCA logo introduced July 12, 2010
After many years of service the black, red and white YMCA logo that was introduced back in 1967 is being phased out.  According to the YMCA of the USA, the new colorful logo is intended to reflect the vibrancy and diversity of the organization.  Lines are fonts are now curved and images silhouetted to demonstrate a more contemporary feel. 

The YMCA has been around since 1844, when it was established by a department store worker to provide a refuge for young men from the bleak streets of London.  There are now 2,687 YMCA locations across the United States.  Young's Printing is proud to count over a dozen of them among its clients and is excited to show off their new look!

Photo : Lance Shearer/Naples Daily News  http://ymca.net/news-releases/20100917-southwest-florida.html

News link to full story regarding YMCA Branding Strategy

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