It's time to get your creative juices flowing and take advantage of the USPS discount on direct mailings that involve QR campaigns. This summer during the month of July and August the USPS will give a 3% DISCOUNT to both First Class mail and Standard Class mail that displays a QR code outside or within their mailing pieces for purpose of marketing, promoting, or educating mailing recipients.
Young's Printing will MATCH the USPS incentive and will provide an ADDITIONAL 3% DISCOUNT on postage during the USPS promotion period. All together you would be saving 6% on postage AND also benefit from the QR codes themselves.
"How can I use QR codes?" you ask. Your offering can provide recipients to on-line content, special offers, and competitions. Here are a few examples:
1. How about a contest? Example:
We are currently producing a mailing for Goodspeed Musicals that is promoting "Cutman" at boxing musical at the Normal Terris Theatre in Chester, CT. This mailing contains a QR code that when scanned by a smart phone will bring you to the Goodspeed's website where you can enter a chance to win tickets.
2. Do you have a special promotion? Example:
Macy's has incorporated a QR code image into their well known red star logo that is showing up on their website, Facebook page, window displays, print ads, and around the neck of every employee. Macy's has successfully created interest with the QR code which when scanned can link customers to special promotions, fashion designers, and or promotion videos.
3. Are you marketing a product where a demonstration might be helpful? Why not use a QR code to link to an on-line demonstration video that you have posted to YouTube. Example:
The German company MyToys.de came up with a very creative way to increase sales on Lego toy products. Play the video to see the details of this promotion.
To receive our MATCHING 3% promotion scan the QR code below and print the coupon, or display the coupon on your smart phone at Young's to receive a secret offer.
Whether you're an individual, a Fortune 500 corporation, or something in between, tell us how you are changing the world.
Have you redefined your industry with a new environmentally-friendly process? Have you built a better "mousetrap"? Young's 2.0 (the online persona of Young's Printing) is building an electronic bulletin board of innovation.
We do this as a service to our clients and because it could be a truly fascinating read.
Do you have something big that you're proud of to announce. If so, send us a tweet or an e-mail, and we'll help you get the word out.
One of the benefits of being in the Printing Industry is that we get to produce materials of all shapes, sizes and designs for all types and sizes of businesses. Criterion Ventures is one client which really uses print to define and enhance its brand, and which we're really proud of in general.
Truth be told, Criterion Ventures is a very small consulting firm, based in nearby Haddam, CT. They are small, but mighty, with a collection of highly-educated and well-trained consultants geared up to tackle the world's most challenging issues, from healthcare reform to complex business structuring.
If you met one of their consultants and saw the materials they print, you would think they could give McKinsey and Bain a run for their money. Highly unusual print plus highly unusual brains have created a dynamite combination, translating into new client opportunities, as well as the respect consultants need to facilitate meetings, pursuade doubters, and lead change.
We have just completed multi-piece invitation package for an upcoming Criterion Ventures conference, for example. The invitation is full of abstract imagery and powerful, thought-provoking descriptions, all printed in an artistic gold/black duotone. It is different from any invitation you are likely to see. For one, it is beautiful enough to frame and put on the wall. Second, the package jumps out and says to you: "Wow! These people are creative. They really have something to say. I better get some more information on this event or I may really miss something."
It is one thing to tell people you are creative, but another entirely to demonstrate it. At the end of the day, it is creativity and innovation that are driving a lot of business value in today's economy. Criterion Ventures gets it, but far too many others don't make the connection.
