Artistic Printing

Photo courtesy of www.criterionventures.com

One of the benefits of being in the Printing Industry is that we get to produce materials of all shapes, sizes and designs for all types and sizes of businesses.  Criterion Ventures is one client which really uses print to define and enhance its brand, and which we're really proud of in general.

Truth be told, Criterion Ventures is a very small consulting firm, based in nearby Haddam, CT.  They are small, but mighty, with a collection of highly-educated and well-trained consultants geared up to tackle the world's most challenging issues, from healthcare reform to complex business structuring. 

If you met one of their consultants and saw the materials they print, you would think they could give McKinsey and Bain a run for their money.  Highly unusual print plus highly unusual brains have created a dynamite combination, translating into new client opportunities, as well as the respect consultants need to facilitate meetings, pursuade doubters, and lead change.

We have just completed multi-piece invitation package for an upcoming Criterion Ventures conference, for example.  The invitation is full of abstract imagery and powerful, thought-provoking descriptions, all printed in an artistic gold/black duotone.  It is different from any invitation you are likely to see.  For one, it is beautiful enough to frame and put on the wall.  Second, the package jumps out and says to you: "Wow!  These people are creative.  They really have something to say.  I better get some more information on this event or I may really miss something." 

It is one thing to tell people you are creative, but another entirely to demonstrate it.  At the end of the day, it is creativity and innovation that are driving a lot of business value in today's economy.  Criterion Ventures gets it, but far too many others don't make the connection.