It's time to get your creative juices flowing and take advantage of the USPS discount on direct mailings that involve QR campaigns. This summer during the month of July and August the USPS will give a 3% DISCOUNT to both First Class mail and Standard Class mail that displays a QR code outside or within their mailing pieces for purpose of marketing, promoting, or educating mailing recipients.
Young's Printing will MATCH the USPS incentive and will provide an ADDITIONAL 3% DISCOUNT on postage during the USPS promotion period. All together you would be saving 6% on postage AND also benefit from the QR codes themselves.
"How can I use QR codes?" you ask. Your offering can provide recipients to on-line content, special offers, and competitions. Here are a few examples:
1. How about a
contest? Example:
We are currently producing a mailing for
Goodspeed Musicals that is promoting
"Cutman" at boxing musical at the Normal Terris Theatre in Chester, CT. This mailing contains a QR code that when scanned by a smart phone will bring you to the Goodspeed's website where you can enter a chance to win tickets.
2. Do you have a special
promotion? Example:
Macy's has incorporated a QR code image into their well known red star logo that is showing up on their website, Facebook page, window displays, print ads, and around the neck of every employee. Macy's has successfully created interest with the QR code which when scanned can link customers to special promotions, fashion designers, and or promotion videos.
3. Are you marketing a product where a
demonstration might be helpful? Why not use a QR code to link to an on-line demonstration video that you have posted to YouTube. Example:
The German company
MyToys.de came up with a very creative way to increase sales on Lego toy products. Play the video to see the details of this promotion.
To receive our MATCHING 3% promotion scan the QR code below and print the coupon, or display the coupon on your smart phone at Young's to receive a secret offer.
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