Social Media ROI Requires Effort

As the saying goes "some of the best things in life are free" and Social Media through the various internet sites is an outstanding opportunity that all businesses should be taking advantage of.
Most of the Social Media sites are free and are an excellent way to network, advertise and outreach to current and new customers.  However, because these sites are free businesses make the mistake of not treating it as an investment.  Your Social Media approach should be no different that any other disciplined, marketing strategy.  To get the most out of Social Media you need to put the same effort in that you would to any other marketing campaign. You may think you are not spending much on your Social Media, but you are investing either your time and or other staff's time.  It is essential to keep your Social Media fresh, exciting, and relevant to the on-goings of your business.  If you don't have the time to dedicate to Social Media then outsource it. 

The networking capabilities that Social Media offers is invaluable.  The new connections and friends that you are making today may or may not immediately lead to sales, but when services are required, these businesses are more apt to deal with you because of these personal connections. 

As we all know, Social Media is one of the fastest ways to grow your business and if you dedicate the necessary time you will see your return on investment.